Fisher Investments

Marketing Content Creator and Copywriter (2017-5360)

US-CA-San Mateo
Job ID



Are you a proven copywriter and content creator that’s interested in making an impact for a leading investment firm? We have a brand new role on our growing Digital Strategy team, which supports the firm’s web strategy, SEO and social media globally. You will have the opportunity to lead the charge on the production and packaging of digital content, working with our in-house research, editorial and marketing teams. You will write and edit content for the website, social media and other digital channels, while managing editorial calendars and content workflows.  If you are passionate about developing creative marketing solutions that drive business results, we want to hear from you!


Responsibilities Include:

  • Produce engaging content that adheres to tone and voice standards, and is consistent with firm views on respective topics
  • Write, structure and rework content based on business requirements
  • Edit content for clarity, grammar, spelling, consistency and accuracy
  • Help build and govern messaging framework and editorial standards across marketing materials
  • Manage content creation and translation process, working with internal resources and outside vendors  
  • Leverage customer research, personas, journey maps and site data to develop targeted content strategies that target user needs and support business goals
  • Coordinate with PR, Research and Editorial teams to identify opportunities for repurposing or cross-promoting content
  • Work with international marketing managers and outside vendors to localize content for European markets
  • Help align cross-functional teams to ensure continuity of messaging and user experience
  • Work with SEO team to optimize content for search engines
  • Help build capabilities for visual content, including video and infographics

Experience Required:

  • At least 5 years’ experience in a similar role with proven copywriting and editing capabilities
  • Deep financial services experience required, particularly with an investment adviser
  • Strong project management skills
  • Experience managing the creative process from ideation to production
  • Experience managing outside agencies and vendors
  • Familiarity with SEO best practices
  • Strong attention to detail in the interest of maximizing quality and consistency